I would like to make a suggestion:
A weekly essay/academic article which can be followed, and discussed. I would absolutely love to do this - I'm an English student, so it would be great practice/help to me, but more importantly, I think it would attract the more serious of your members. I think the site is missing something more academic for those who want it (not all, I accept), but if it were there, I think it would definitely be followed.
Perhaps an author a week? or a book a week?
Would love to be a part of this. Do let me know if you think it is a viable option.
All the best.