My dad used to tell me fantastic stories when I was a little kid, and would always preface them by saying,
Now, this is a story my father read to me and my brothers when we were young...
Whenever I asked him to tell me this one again, or to tell more of that one, he would direct me to the book it originally came from (or was based on). He read before he went to sleep every night so we would sit together and read for a while before bed.
Eventually, I started finding books on my own, and have been an avid reader all my life thanks to him. To this day we recommend books for each other, as we both love fantasy, mystery and other similar genres.
Just be active in getting your kids interested in stories. Tell them a story or read to them before bed. Kids pick up on what you like to do, so if they see you reading, and you include them, they`ll always think about the activity as a positive thing.